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A 2012 analysis of dating websites by Scientific American stated that e Harmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.
While it is free to use, Plenty Of Fish offers premium services as part of their upgraded membership, such as who has "liked" a member through the service's Tinder-like Meet Me feature, and allowing users to see whether a message has been read and/or deleted.
In 2007, e Harmony stated since the site's launch, they had rejected about a million people who applied to use the service.
They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.
It was the second company in Canada to be punished by the CRTC under the enforcement of this legislation.
When the ASA asked for evidence supporting their claims that their scientifically proven matching system increases the odds of finding love, e Harmony was not able to provide any.Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like e Harmony, Compatible Partners attracts high-quality customers.According to Garcia, "Because of the price tag and the emphasis on long-term relationships...Although the Plenty Of Fish site and its "matching" criteria continue to match couples with age differences greater than the 14 year guideline, attempts to contact the "matches" resulted in an inbox message from Markus stating, among other things, "[t]here is no reason for a 50 year old man to contact a 18 year old woman." On March 25, 2015, Plentyoffish Media Inc.paid ,000 as part of an undertaking for an alleged violation of Canada's Anti-Spam Law (CASL).
Starting in January 2017, e Harmony users could see why they are considered compatible with a feature called "The Two Of You Together".